We heard from a number of retailers who got stuck with books chasing rings and decided to do something. We’re not making any money on the deal, but we are helping our retailer partners during a tough economic time. Making sure that our retailers can keep the doors open if they tied up a lot of cash on inventory they can’t move. We’re doing this because we’re in the business of selling content rather than Cracker Jack prizes. And we need retailers to be able to keep the lights on and afford to order next month’s books. [Marvel won’t be accepting trade-ins for unsold Dark Reign and The List books] because there, what we were selling and what the retailers were buying were the books. But DC can if they want to! Retailers ordered those books for the content–that’s part of the job, knowing your clientele. I think smart retailers know how to gauge the interests of their clientele most of the time and order appropriately
I don’t know about you guys but I believe this has become fucking ridiculous. Head over to Robot 6 to read the rest and then come back here and let us know your thoughts.