This week’s question:
“How does the following press release from DC Comics make you feel?”
Beginning January 2011, DC Comics will implement a line-wide pricing adjustment, lowering the prices of all standard length 32-page ongoing comic book titles currently priced at $3.99 to $2.99, it was announced today by DC Comics Co-Publishers Jim Lee and Dan DiDio.
“Today’s announcement re-affirms DC Comics’ commitment to both our core fans and to comic book store retailers,” said Jim Lee, DC Comics Co-Publisher. “For the long term health of the industry, we are willing to take a financial risk so that readers who love our medium do not abandon the art form.”
“As Co-Publishers, we listened to our fans and to our partners in the retail community who told us that a $3.99 price point for 32 pages was too expensive. Fans were becoming increasingly reluctant to sample new titles and long term fans were beginning to abandon titles and characters that they’d collected for years.” said Dan DiDio, DC Comics Co-Publisher. “We needed a progressive pricing strategy that supports our existing business model and, more importantly, allows this creative industry to thrive for years to come. With the exceptions of oversized comic books, like annuals and specials, we are committed to a $2.99 price point.”
When taking into account mini-series, annuals and specials, more than 80% of DC’s comic books will be priced at $2.99.
As of January, the following titles standard length ongoing titles, previously priced at $3.99 for 32 pages/22 story pages, will be priced at $2.99 with 32 pages/20 story pages:
Batman: The Dark Knight
Green Lantern: Emerald Warriors
As of January, the following licensed titles, previously priced at $3.99, will be priced at $2.99:
Gears of War
God of War
Kane & Lynch
Ratchet & Clank
As of January, the following ongoing titles previously priced at $3.99 for 40 pages/30 story pages including co-features, will no longer include co-features and will be priced at $2.99 for 32 pages/ 20 story pages:
Batman: Streets of Gotham
Justice League of America
Legion of Super-Heroes
In January, five books are $3.99 for 40 pages/30 story pages:
Batman: Europa # 1
First Wave # 6
DCU: Legacies # 9
Weird Worlds # 1
World of Warcraft: Curse of the Worgen
The following oversized anniversary issue will be $4.99 for 48 pages/38 story pages:
Hellblazer # 275
“Fans of our co-features should stay tuned. Some of these characters will find a new platform,” said Dan DiDio. “Going forward, mini-series and special events may feature a different price point and page count to best allow writers and artists the flexibility of format and story pages they need to tell their stories best.”
As for my answer to the question… you will just have to wait a little longer.
This literally hit the internet as I was on my way out for the evening but I wanted to make a post before I left so all of you could discuss it on the blog. I would like to think that the CCW had something to do with this very good news.
Thanks to Insideman and the Swear All You Like blog for providing the press release.